Badminton Essay Essay

Self-efficacy and social influences are two guiding principles in the study of sociology of sport. Self-efficacy is an individual’s personal estimate of confidence in his or her capability to accomplish a certain level of performance, whereas social influence occurs when others affect one’s emotions, opinions, behaviors and choices. These sociocultural factors are linked to Figueroa’s framework, which influence my participation in badminton. In this essay, the focus in on self-efficacy and social stigma-related socio-cultural factors, which are constituent elements in the sports socialization process and have influenced my active involvement in Badminton. The purpose of this assignment is to evaluate the impact that sociocultural influences have had on my decision to play on the Moreton Bay College badminton team. Professor Peter Figueroa developed a tool also known as Figueroa’s Framework, which investigates the issues surrounding access, equity and equality in sport and physical activity. It is structured over five different levels: individual, interpersonal, institutional, structural and cultural, these areas are used to investigate the ways in which inequities challenge the area of sport and physical activity. All five levels connect within each other and they all influence the shaping of the overall effect. They show the different functions that reinforce, create, remove and eliminate barriers and inequities within sport and physical activity. The level of Figeuroa’s Framework that affects my participation in badminton the greatest was the interpersonal level and individual level. The interpersonal level of Figueroa’s framework is used to investigate the relationships that affect whether an individual will develop a lifelong association with sport. Most individuals ar e influenced directly or indirectly by the people around them such as parents, peers, siblings, teachers, coaches, or sporting role models. In particular, one barrier that had an impact upon my participation in Badminton is self-efficacy. The theory of self-efficacy â€Å"was developed within the framework of social cognitive theory, which views individuals as proactive agents in the regulation of their cognition, motivation, actions,  and emotions.† When playing badminton I feel vulnerable to this problem of self-efficacy as my self-esteem is affected by my performance because I feel as if I am judged by how well I perform. As I have such high expectations to perform well in badminton, I am very critical and hard on myself. This leads to poor self-efficacy which forces me to believe I do not have the capability for success in Badminton. Someone with high self-efficacy is confident and motivated to work toward a learning goal and someone such as myself with low self-efficacy in badminton is not as motivated, which effects how much effort is put into a particular task. Self-efficacy is based on a social learning theory and is a construct that affects motivation and thus can promote or inhibit learning different skills. Consequently, as Allender et al. (2006) suggests, when an individual has limited confidence in their own ability to perform, enjoyment levels decline and inevitably, participation ceases. Pratt et al. (1999) found that perceived competence and sport ability beliefs had a â€Å"strong and direct impact on enjoyment†. As enjoyment is a precursor to ongoing participation, it is thus evident that self-efficacy is an important factor in my participation in Badminton. A study by McCarthy, Jones and Clark-Carter (2008) investigated the sources of enjoyment reported by youth sport participants and found that positive parental involvement was one of the most frequently reported results by young males and females. This implies that when children in sport perceive parental involvement as positive, they are more likely to enjoy their sporting experience. When we are young, our families influence us more than outsiders do. If your parents played sports, took you to sporting contests, helped you learn basic sport skills, and encouraged you to participate, chances are you gave sports a try. It has been proven that parental influence extends to the parents perception of the sports their children choose to participate in. That is, parents can transmit values through communicating their beliefs, acceptance, and support to their child’s participation in sport. Numerous studies have demonstrated the importance of parental interpretation, often showing th at too much parental feedback causes undue stress in young athletes and can cause them not to participate in certain sports, but the appropriate amounts of encouragement and support can increase enjoyment and longevity of the athletes’ involvement. Parental  interpretation is a powerful mechanism because it communicates expected and valued behaviors. Children internalize parental values and expectations therefore; children try to behave in ways that maximize their acceptance in the social setting. Thus, as my parents communicate that they do not value badminton as an exceptional sport, it is unlikely for me to participate in this sport. Also as my parents are not actively involved, nor intentionally provide sporting experiences for the sport of badminton; it is very unlikely that I was ever exposed to the sporting world of badminton as a child. In conclusion, self-efficacy and social influences are two of the central motives that have influenced my decision to play on the college badminton team. These sociocultural factors target the Interpersonal and Structural level of Figueroa’s framework. The influence of outsiders such as family and peers and my perceived capability at a particular time to perform the specified badminton skills has led me to the decision of not participating in the Moreton Bay College badminton team.

Wilfred Owen Anthem for Doomed Youth Analysis

Anthem of the Doomed Youth by Wilfred Owen The poem I chose to study is â€Å"Anthem of the doomed youth† by Wilfred Owen. Wilfred Owen, the son of a railway worker, was born in Plas Wilmot, near Oswestry, on 18th March, 1893. Owen's youthful illusion of the glory of fighting as a soldier was reflected in his words to his mother on his return to England shortly before volunteering for the army†¦ â€Å"I now do most intensely want to fight. † In the summer of 1917 Owen was badly concussed at the Somme after a shell landed just two yards away.After several days in a bomb crater with the mangled corpse of a fellow officer, Owen was diagnosed as suffering from shell shock. While recovering at Craig Lockhart War Hospital he met the poet Siegfried Sassoon. Owen showed Sassoon his poetry, who advised and encouraged him. So also did another writer at the hospital, Robert Graves. Sassoon suggested that Owen should write in a more direct, colloquial style and thus guided him into writing â€Å"Anthem for the doomed youth† amongst several other poems he wrote during his stay at the hospital. Anthem for a doomed youth† it is a Shakespearean sonnet with a rhyming scheme of abab cdcd effe gg. It's a very traditional format, which isn't surprising as Siegfried Sassoon, a very experienced and traditional poet, collaborated with Owen to write this much thought out piece. Because the poem was a collaboration, the style stands out from many of his other pieces of work, as this is more traditional to what Owen would have normally written. In most cases, sonnets take their title from the first line; in this case the first line sets the mood for the reader by starting off with a question that the poet then proceeds to answer.Though the poem is war based, the title itself suggests innocence with â€Å"youth† which may suggest a connection with the church, as an anthem is a choral composition. However, the word â€Å"doomed† also adds a si nister touch to the sonnet which could also be taken as a premonition of doom, which intrigues the reader to read on to find the cause of the supposed â€Å"doom†. Instantly with the first line Owen refers to the soldiers who die in the battle as â€Å"these who die as cattle†. It makes the men seem like a sort of strength with no real meaning behind it, like soldiers sent to battle and inevitably be slaughtered yet not fully realising why.The next two lines then take the reader to the battle, where the disturbing and frightening atmosphere of gunshots is emphasised as a, â€Å"monstrous anger† He also gives the atmosphere a more dramatic effect by using alliteration, â€Å"rifle's rapid rattle† which emphasises the harsh and unrelenting sounds of the battlefield. So loud and unrelenting that it drowns out their quick prayers made in haste, not allowing them their moment of God's guidance, â€Å"Patter out their hasty Orisons. In the next line, â€Å"No mockeries now for them; no prayers nor bells†, this could be a more personal belief of Owen's, that fighting and killing are wrong in the eyes of god, as he said in a letter to his mother, â€Å"namely that one of Christ's essential commands was: Passivity at any price! Suffer dishonour and disgrace, but never resort to arm. Be bullied, be outraged, be killed, but do not kill. † In the next few lines of the octave he changes the, what I feel like sort of a homely religious scene into something more disturbing and frightening, as mourning choirs becomes a â€Å"shrill, demented choirs of wailing shells. And it seems that throughout the poem he likes to keep a sense of innocence about the soldiers, calling them â€Å"boys† which emphasises on how the young the soldiers were, which makes the sonnet more moving and causes the reader to feel sympathy ands perhaps some sort of sadness. In the last few lines of the poem Owen mentions what when they die they don't have a decent funeral, merely memories of those they left behind, â€Å"but in their eyes shall shine the holy glimmers of goodbyes. It reminded me mainly how the soldiers weren't the only ones who had suffered throughout the war, all those loved ones that they left behind had nothing to bury or see for the last time, just memories of their husbands, sons, brothers, fathers and uncles. The poem itself flows smoothly as Owen keeps the rhythm going at a slow and steady pace, causing the reader to think about it more carefully, using mainly full stops rather commas. This may suggest that Owen wants the reader to stop for a moment and think about what he just said, to try and picture it in you mind, â€Å"Only the monstrous anger of the guns. On that line I think that Owen probably wanted us, as the reader to imagine the tremendous noise that would be surrounding the soldiers. It would have struck fear into the hearts of the soldier and reader as it did to me. And also when he says  "glimmers of goodbyes. † This brings a lot of emotion to the sonnet; it made me feel sadness and sympathy for those left behind in the war. The soldier who wrote this sonnet experienced many tragedies and horrors serving at the front line for what he thought at first, to be a noble cause, which turned out to be a mass slaughter for causes unknown to the common soldier.I felt that Wilfred Owen captures the reality of the war in this very touching and moving sonnet; by emphasising the number of deaths of the innocent he outlines the severity of the war. And I like the fact that because of his first hand experience, he wrote what no journalist or any sort of media could have portrayed as romantic or heroic, he wrote what he saw before him, in the eyes of his fellow men and soldiers

Mr Bhekokwakhe ntshangase

You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. This tutorial letter contains important information about the scheme of work, resources and assignments for this module. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignments, preparing for the examination and addressing questions to us. In this Tutorial Letter you will find the assignments and assessment criteria as ell as instructions on the preparation and submission of the assignments.It also provides all the information you need with regard to the prescribed study material and other resources and how to obtain them. Please study this information carefully and make sure that you obtain the prescribed material as soon as possible. We have also included certain general and administrative information about this module. Please study this section of the tut orial letter carefully. Right from the start we would like to point out that you must read all the tutorial eaters you receive during the semester immediately and carefully, as they always contain important and, sometimes, urgent information.Some of this tutorial matter may not be available when you register. Tutorial matter that is not available when you register will be posted to you as soon as possible, but is also available on manias. We hope that you will enjoy this module and wish you all the best! Upon completion of this module you should have obtained the applied competence of the community, citizenship and pastoral role at a beginner teacher's level.Outcomes You will be able to: practice and promote a critical, committed and ethical attitude by developing a sense of respect and responsibility towards others. Uphold the Constitution and promote democratic values and practices in schools and society. Demonstrate within your school an ability to develop a supportive and empowe ring environment for the learners. Respond to the educational and other needs of learners and fellow educators. Develop supportive relations with parents and other key persons and organizations. Develop a critical understanding of community and environmental issues, especially Hides.Department of Curriculum and Instructional Studies Unison pop BOX 392 UNISON 0003 ACH van deer Walt Building 6-72 Muckiness Campus Propeller Street PRETORIA Tell: (012) 429-4033 University If you need to contact the University about matters not related to the content of this module, please consult the publication my Studies @ Unison, that you received with your study material. This brochure contains information on how to contact the University (e. G. To whom you can write for different queries, important telephone and ax numbers, addresses and details of the times certain facilities are open).Always have your student number and module code at hand when you contact the University. Please note that all adm inistrative enquiries should be directed to: ; E-mail [email  protected] AC. AZ MODULE-RELATED RESOURCES Prescribed books There are no prescribed textbooks for this module. This means that you do not have to buy any additional books for this module. You only need your study guide and the tutorial letters. Recommended books There are no recommended books for this module. Electronic Reserves (e-Reserves) There are no electronic reserves for this module.Official study material One study guide Tutorial letter 101 . Apart from Tutorial letter 101 you will also receive other Tutorial Letters in the course of the semester (102 and 201). If you have access to the Internet, you can view the study guide and tutorial letters for the module on the University online campus, manias, at http://my. Unison. AC. AZ. Recommended electronic sources The following electronic sources are sources that you may consult in order to broaden your knowledge of the educator in a pastoral role. A limited number of popes is available in the library. e-books The SAGE reference online. Handbooks Online. The Sage Handbook of Special Education. The SAGE reference online. Handbooks Online. The Sage Handbook of Gender and Education. This book deals with special education and gender and education. ; Teaching Diverse Learners – 2 DVD set A diverse learning environment benefits everyone, but it can put overwhelming pressure on an unprepared teacher. This two-part DVD empowers educators using real-world teaching methods – enabling them to overcome the obstacles and maximize the rewards of a diverse learning atmosphere.The first DVD is 13 minutes and the second DVD 18 minutes. Learner's books and curricula for your learning area or subject It is essential that you have access to a series of learner's books for your learning area and/or subject approved by the National Department of Education. They are available at the JUST bookseller. Open education resources (ORE) 4. 7. 1 TESTS (Teacher Education in Sub-Sahara Africa) TESTS brings together teachers and teacher educators from across Africa. It offers a range of materials (Open Educational Resources) in four languages to support school- eased teacher education and training.

Why abortion should not be legal in the U.S Research Paper - 1

Why abortion should not be legal in the U.S - Research Paper Example Secondly, the basic fundamentals of how the law is interpreted in favor of abortion and how this is incorrect will be briefly discussed. Firstly, one must understand that the process of an abortion is a rather violent act. For purposes of this author’s response, the violence that is associated with this procedure will not focus upon the particular manner in which the embryo is deconstructed and removed; rather, the focus will be upon the long-term effects that such a procedure portends for the mother (Emery 1). Whereas many women have abortions for different reasons, the fact of the matter is that healthcare decisions and procedures are usually implemented only at times in which no other alternative is readily available. As such, risking the current and future fertile health of the mother in such an unnecessary process is both foolish and shortsighted. Due to the fact that alternatives exist, one is left to answer a rhetorical question revolving around why someone would willfully put their body through such a process (Rothsgrove 1). Although many other factors play into the choice of whether or not to receive an abortion, the one that is concentric upon the health, well-being, and future fertility of the mother is of primal importance to this author. Due to the fact that the damages sustained during an abortion are oftentimes non-reversible and life-altering, such a course of action may well need to be outlawed until a method that is not nearly so harmful to a woman’s health is able to be produced. Rothsgrove, Carl. "9 Reasons Why Abortions Should Be Illegal." 9 Reasons Why Abortions Should Be Illegal. N.p., 15 Nov. 2012. Web. 15 Nov. 2012.

Can streaming transform the music industry in the same way it has Essay

Can streaming transform the music industry in the same way it has transformed the television industry with Netflix - Essay Example Examples of streaming media include the radio and television. On the other hand, the non-streaming media include books, video cassettes, and even audio CDs. Out of the two categories, the former has a higher level of success as it has been a faster and more efficient mode of information transfer, which makes it the most liked by millions of people across the globe. This research paper, therefore, seeks to explain whether streaming can transform the music industry in the same way it has transformed the television industry with Netflix. Streaming has over the years helped in transforming the television industry. These developments have also been witnessed in the music industry. Music lovers no longer need to be held siege of fulfilling their music passions by waiting for the broadcasting channels to air their favorite music videos. This is because they have the power to control what they want to listen to, where they wish to listen it, and when they wish to listen to it. However, streaming has brought with it its share of challenges as it has made the industry player draw their battle lines of who to take credit for some gains in the steaming industry. A case in point is the case of Taylor Swift pulling all her albums from Spotify, a popular streaming service (Carlson, 2014). She cited her reasons that she did not want to be part to the players who were shrinking the music sales (Davidson, 2014). Pulling an anti-streaming stance was meant to send out a message that the music industry thrived better in the non-strea ming media (Dredge, 2014); a move I entirely support. For a long time, the music industry has by large operated in the non-streaming platform. Though it has had its share of success, there has been increasing pressure by the music fans to increase the steaming of some music content to increase their accessibility (Dredge, 2014). This

Statue of liberty Essay Example | Topics and Well Written Essays - 750 words

Statue of liberty - Essay Example This poem captures precisely what the features of the statue symbolise; it emphasises that America is the land for all and that it constitutes a state that will take all from around the globe and accept them as Americans. Written in 1886, America was a great nation in the making, a scarcity of people meant that such literature was of great effect in tandem with the statue in inviting and encouraging people to come help build a great nation in the making. Standing at a colossal height, the statue oversees the American people and is looked up to by the American people as a mother to their society and the carer and educator of their lives; her colossal height and empowering height acts as a symbolic reminder of the awe-inspiring makeup of a great nation and her piercing eyes represents the convictions of the American people but, importantly, also acts as a God-like inspirer and guider to instil faith and remind the people of their responsibilities at times where moral and social corruption plagues the American society. The torch she carries ignites and fires into the sky the notions of freedom and liberty, the flames being seen and felt by citizens and guest alike (whether in proximity or not), and through its scorching heat defends against, and attacks, the plague of oppression and tyranny. At the same time, the chains at her foot represent Liberty crushing the chains of slavery. Yet the principles embodied within her are not exclusiv e only to the American people; the general appearance of the statue's head is reminiscent of the Greek Sun-god Apollo who dressed in a similar robe and having on its head a radiate crown with seven spiked rays of the sun's rays. Indeed, the seven spikes are representative of the world and its nations, reinforcing the statue's image as host to all around the world and guests of America and reinforcing America's position as the land of the free and leader of the world as the seven spikes on the crown represent the Seven Seas (Arctic, Antarctic, North & South Atlantic, North & South Pacific, Indian) and seven continents (North and South America, Europe, Asia, Africa, Antarctica, Australia). Indeed, together with the scorching flames of the torch, the statue, located in the middle of the Hudson river, reinforces its characteristics as a statue for all (water and the ocean generally encapsulates the concepts of liquidity and freedom). To hear the Statue is to travel to it by ferry and hear at the height of her dictating posture the howling wind which

Concept Analysis Coursework Example | Topics and Well Written Essays - 250 words - 1

Concept Analysis - Coursework Example According to McEwin and Wills (2014), antecedents are the happenings that took place before the manifestation of the idea while the consequences are the effects of the concept. For instance, for holism to take place, there has to exist a real nurse-patient relationship founded on trust and understanding. The nurse also requires expertise, outstanding communication skills and knowledge. Additionally, a precursor to the concept of risk is the cognitive capability to differentiate between options. The aptitude for cognitive reasoning is an antecedent to the risk concept (Fawcett, 2005). If an individual cannot use cognitive reasoning, he or she is not capable of making a recognition or discernment about the probable harm to him or herself and other people. For instance, young children cannot interpret and analyze information in their surrounding that would be harmful to them or would put them in risk; therefore, they cannot know that touching an iron box after use will burn them. It is an adult in this case who has cognitive thinking to understand that the kid is in danger. In this case, cognitive reasoning is an antecedent to the concept of risk (McEwin & Wills, 2014). Townsend, L., & Scanlany, J. (2001). Self-efficacy related to student nurses in the clinical setting: A concept analysis. International Journal of Nursing Education Scholarship, 8(1). doi:10.2202/1548-923X.2223 Permalink to

Humes Critique of Causality Essay Example | Topics and Well Written Essays - 250 words

Humes Critique of Causality - Essay Example Our idea of causality arises from our impressions of three kinds of relations between objects: the relation of contiguity or contact, such as when billiard balls collide, and second, temporal priority, the idea that the effect should immediately follow the cause. These two, when taken together, is what Hume calls conjunction, which can be confirmed by sense experience, but it cannot give us an idea of necessary connection. The third kind of relationship that must be present in our idea of cause and effect is indeed, necessary connection. By necessary connection, Hume means the relation between cause and effect in which the cause necessarily produces the effect. But from what impression do we derive the idea of a necessary connection between cause and effect? Hume claims that there is no rational proof or basis for the causal principle; â€Å"this principle is mere custom or habit† (Hume 37). We only think that a particular cause must ‘necessarily’ have a particula r effect because we have the idea of a necessary connection between a cause and an effect after we experience their conjunctions repeatedly. If Hume were right here, science would seem to be an impossible endeavor, for it is based on scientific causal laws (Lavine 168). If causality were reduced to a mere psychological law, then we would have no basis for scientific knowledge or any objective knowledge for that matter. The foundations of knowledge would collapse into nothing but meaningless psychology.

Employee Motivation Essay Example | Topics and Well Written Essays - 1000 words

Employee Motivation - Essay Example According to the study during the author's first week at X Corporation, he was assigned to a group of ten individuals, and thier role was to do direct marketing for a product the company was test running. Six of them were on permanent employment terms while the other four were remunerated on commission basis. The campaign was to run for four weeks. The product they were to test run is an everyday commodity and was easy to market. That means the four commission guys were earning almost ten times more than us, since their commission was billed per product. During the first two weeks of marketing, average sales for the team were at par. We were all pushing product at a very high rate, and the commission guys were making a kill. However, as they entered the third week, sales for the four commission guys started to plummet. They would show up late for work, and other times express rudeness to clients who were not quick to understand, what the product was all about.This research stresses t hat  in a week’s time, the company would push the product through television, and other mass media and their services would no longer be needed.   One of them told me that he would be willing to trade his huge commission for a more secure role at the company.  This scenario resonates with an article on employee motivation published in the November 26th 2013 Issue of Forbes magazine on employee motivation.

The effect of the recession on Tesco's, Sainsbury's and Morrison's Dissertation

The effect of the recession on Tesco's, Sainsbury's and Morrison's - Dissertation Example The first phase involves the identification and extensive research into the problem followed a literature review to develop strong basis for further insights. The second phase entails the sophisticated analysis on the data collected through the primary and secondary research work. It involves the use of pictorials to assist in better understanding of the research work. As a result, the analysis showed that the UK grocery sector had been adversely impacted as a whole; however, despite an economic downturn and deteriorating macro conditions, the three retail giants-Tesco, Sainsbury and Morrison have had an insignificant impact on their profitability, market share and loyalty of the customers. The research leads us to conclude that the leaders were able to combat the economic recession with an iron hand; and to revive their ways to the former glory with a year of the collapse of the economy. The analyses in the research also lead us to establish the fact that Tesco was able to maintain its dominance over the UK retail sector in terms of market share, sales, profitability and growth. Fieldwork and data collection 1. Introduction In this chapter, the methodology used is analyzed and discussed further and it importance to the three goals. The methodology is believed to be most significant part of the research. The methodology section is quite essential for the research since it gives clear direction of what is expected and proper means of attaining desired results. The clear-cut strategies and directions put in place will assist to increase the steadiness as well as put forward the job that can be done elsewhere. This chapter will provide and explain details of all the models, theories, and structures as well as tools used for data gathering and analysis. Types of questionnaire The chart flow gives the chronological approach that is to be taken during the research and gives appropriate methods applicable. The research has used a self-administered questionnaire with all three sub-procedures have been used. The questionnaire was sent to all the different places in order to have representative view of the population. However, a random sampling procedure was followed to eliminate any sort of biasness towards any population or a retail store. The response rate on the questionnaire was more accurate since questionnaires are simple and user friendly thus do not take much of the times. A precise follow-up was on the chosen sample for quick and positive replies. Similarly, the data for financial analysis was collected from the company websites as well as Reuters and Bloomberg. Likewise, a lot of newspaper clippings were collected to better analyze the market and make an unbiased opinion on the research questions. 1. Objective 1 Whether consum er’s loyalty of Tesco, Sainsbury’s and Morrison’s has been adversely affected by the recession? a. Methodology Survey and relevant research b. Tool Used A questionnaire has been prepared and other relevant information will be obtained from different sources like journals, newspapers and articles. c. Rationale of

Netflix case study Essay Example for Free

Netflix case study Essay Netflix offers online video streaming and DVD rental services for a flat fee to all subscribers. After Reed Hastings, the CEO of Netflix had announced the companys new strategy of separating its online service and DVD rental services into two accounts for its subscribers, the company’s stock fell to $63 per share from $300 per share and lost 805,000 subscribers in three month. Although facing so many challenges, Reed Hastings choose to continue his new strategies, but with a sincerely apologize for the change and a detailed explanation of why they made this decision and what’s in it for current subscribers. Stock price of Netflix close on yesterday was 312.40. Problems and challenges Although it seems that Netflix has recovered from the separation strategy, but there still are some problems and challenges are waiting for the company. First of all, Netflix online streaming branch is facing fierce competition from companies like Amazon instant video, YouTube, iTunes store, and Hulu. Second, On-demand TV offering are now hot area, many big-pay TV operator such as Verizon and Comcast Corp are trying to bring on-demand TV to cable users which will offer fresher content than online streaming companies like Netflix. Third of all, The DVD rental branch called Qwikster are now competing with companies like Amazon and Redbox DVD rental. From what we can see in the future, DVD service may finally run out of business and how to minimize the damage to Netflix is a big problem waiting for a solution. SWOT Strength Netflix is offering a flat fee policy, which is cheaper than Amazon and iTunes users and is easier to retain current users. A very distinctive strength Netflix have is that Netflix is also a producer. In this year’s Emmy Awards, Netflix Incs groundbreaking political thriller House of Cards took home an award for directing. As its name shows in Emmy, Netflix may win not only an award, but many potential users. Many people may position Netflix as a company provides high quality shows than other video distributors. Weakness Although the stock price has gone up this year and everyone now thinks Reed Hastings is the one sees the future, the remaining problem is how to survive with a $7.99 monthly flat fee for subscribers and at the same time spending more than $5 billion for the next five years to purchase TV shows and Movie License. Customers always wants more and pay less. Huge amount of spending force Netflix to attract new users in a rapid speed, but attract new users itself will be another big spending. Although the original drama â€Å"house of cards† generated a big buzz for Netflix, but the cost is considerable. Opportunities New technologies bring opportunities to online streaming video companies. Netflix has mobile app for both Android and ios system and it works well. People want to access to on-demand videos more convenient by using mobile phone and tablets. The trend of globalization gives Netflix the opportunity to grow itself. The fourth quarter of 2012, Netflix gained 3 million new global subscribers. Threat Competition from Amazon, iTunes, Hulu, Google TV, and cable networks may pose threat to the company. BRAD BEALE, Director of digital video content acquisition of Amazon is known for its ability of picking up successful shows and get the license earlier than other companies. Hulu also spend a lot on bringing new contents in. Although Netflix is cheaper, Amazon offers free instant vedio to prime membership and two-day free shipping for its customers. Also, Amazon, Apple and Google now all offer their own devices for video streaming, such as Apple TV, Kindle Fire. Questions Q.1. A strong consumer backlash emerged in response to major changes in Netflix’s business model. What are some of the arguments in favor of Hasting’ decision to split the company? What decisions and options are available to Hastings? Were they good decisions? 2- 3 paragraphs Many believe DVD rental business is fading because of new technologies. People no longer want to wait for the DVD to arrive. Instead they want on-demand video services. Slip the company bring price lower for stream only customers and it is fair for them to pay for cheaper price. Put in account information is easier and benefit is longer. Hastings can choose to change the company back to the old model by listening to customers and close the DVD service a couple years later when the DVD rental industry lost all the business. I think its good decisions because the financial information shows that Reed Hastings made the good decision and wins the game. The revenue grow almost half and subscribers grow even more this year. Works Cited Laporte, N. (2013, July 1). A TALE OF TWO NETFLIX. Fast Comapny , 177, pp. 31-32. Mint. (2013, September 23). Breaking Bad, Modern Family win top Emmy Awards. (H. M. Ltd., Producer) Retrieved Septemner 29, 2013, from Mint: http://search.proquest.com.rlib.pace.edu/docview/1434860801?accountid=13044 Peterson, T. (2013, September 23). 2013 MEDIA MAVENS: BRAD BEALE. Advertising Age , 84 (33), p. 1. Ramachadran, S. (2013, September 20). Cable Fights to Feed Binge TV Viewers; Comcast, Verizon FiOS Vie With Netflix, Amazon for Rights to Show Complete Series. (Dow Jones Company Inc) Retrieved September 30, 2013, from Wall Street Journal: http://search.proquest.com.rlib.pace.edu/docview/1434160601?accountid=13044 View as multi-pages

Ebay Case Meg Whitman Essay Example for Free

Ebay Case Meg Whitman Essay In 1995, Pierre Omidyar founded eBay, an on-line company whose purpose was to facilitate an environment where people could not only exchange goods, but also have discussions, make connections, and form relationships. He carefully crafted a culture based upon, â€Å"trust, respect, autonomy, empowerment, and equality,† and sought for the eBay community and company to be reflective of those principles. eBay was successful because Omidyar realized that a respectful, symbiotic relationship with this on-line community was critical, â€Å"because eBay wouldn’t exist if it weren’t for [the] community. In 1998, Meg Whitman was brought in as CEO to strengthen the eBay brand and to develop a stronger marketing strategy. In this, she was remarkably successful. In little over a year, eBay registrants grew from 88,000 to 3. 8 million users. The company successfully went public, revenue just about doubled every quarter, and acquisitions and partnerships were made to increase the customer base. However, the rapid growth under Whitman caused a major problem for eBay: it put a strain on the culture and the community upon which eBay was successfully founded. With growth came the need for more rules and policies. For instance, Whitman made the decision to ban the sale of firearms to keep the company free of legal liabilities. Many in the community and company were shocked and outraged by this policy because it violated the eBay values of open communication and trust. Also, the acquisition of Butterfield and Butterfield, a prestigious, high-end auction house, was taken as a slap in the face. It violated the eBay value of respect, and the community saw this purchase indicative of the company’s priorities being focused on higher profit margins, not building and maintaining relationships with its existing community. There are clear reasons why the eBay community felt its culture was being left behind in the wake of rapid growth. First, the strategic design of eBay dramatically changed under Whitman’s management. eBay was previously built upon a small, flat and flexible team of engineers who worked together without many formal chains of authority. This open work environment perfectly mirrored the community Omidyar sought to create online, and the internal company practiced its values of respect and trust on a daily basis. However, Whitman correctly recognized that as the company grew, more formal structures and positions would have to be put into place to bear the burden of greater demand. With expert consultation, she reorganized the engineers. She eventually added eleven different vice presidents in upper management. In little time, the company transformed from an informal, flat model to a formal functional structure. This enabled growth, but it also created tall hierarchies that diminished the culture of open communication. For instance, lower-level employees and the eBay community both back-lashed at the decision of banning firearms for largely the same reason: they had no idea such a policy was forthcoming. Upper management made this decision without outside consultation. Even though it was the right decision for the company, it was handled and presented in a way that violated the culture eBay was built upon. In 1999, Whitman formally created a Community Watch group to monitor the website for fraud. Initially, eBay â€Å"counted on its users to abide by its user agreement and take much of the responsibility for safeguarding the site themselves. But, the community had grown too large to be self-monitored. Again, the decision was appropriate, but so many structural changes implemented in so little time was too much for the community to absorb without reaction. Moreover, the political nature of eBay changed rapidly. Pierre Omidyar, eBay’s founder and developer, had the rare gift of leading with b oth referent and expert power. He used this power to create a strong sense of community throughout eBay. He also used his referent power to give Whitman legitimacy in both her position as CEO and in her consequential actions. His support was effective at getting the company to align behind her decisions, but the external community did not see this support and were more suspicious of the company’s new direction. Whitman’s decisions were all sound and applauded by Wall Street. But the community saw what was once a democratic forum turning into a big business. Her lack of consultation with the community lead one user to brand eBay as having a â€Å"cavalier attitude,† and a â€Å"political agenda. † Lower level employees also saw this lack of communication. Where there were once full company meetings weekly, now they were held, at most, once a quarter. Power was concentrating. Clearly, this power shift was positively causing growth but negatively affecting culture. In her defense, Whitman was not indifferent to the culture at eBay. She stressed hiring people who understood and wanted to expand the eBay culture. But at the same time she outsourced customer service to a location in Utah, far from where the gatekeepers of the eBay culture were to be found. Therefore, those directly working with the community may have been the least in tune with its values. Also, she applauded and maintained the â€Å"no penalty† culture where everyone could voice their opinions and feel free to change their minds. However, with the growth of the company, there were fewer opportunities for a voice to be heard, less direct contacts with upper management, and fewer voices involved in major decisions. This led to decisions being made that were sound individually but not corporately when placed in the eBay culture. It also proved difficult to spread this culture to the plethora of newly added users. And it is critical because it built the community, which built the company, and if it is removed, those elements that made eBay a unique success will be gone. Therefore, eBay needs to find a way to maintain its culture. One way to correct this problem would be to implement more cross-functional teams internally. These teams would recreate the initial eBay structure of being team-based, autonomous, and flat. They would allow different departments to address problems and offer valuable input into pending company policies. This lateral flow would lead to decisions that would keep more in line with the original eBay culture, thus satisfying the community at large. The downside to these teams is that it gives Whitman and others less authority to use in making decisions for the company. Another alternative would be to create a formal system of distributing information and gathering feedback from the eBay community. This would create an opportunity to communicate values as well as pending or upcoming policy changes. This system of polling through email would empower the community to have a cogent voice once again and would reestablish the feeling of one-to-one communication. The downside is that if the company decided to go in a direction different than that of the community, those polled and involved could lose faith and optimism in exercising their voice. Finally, Whitman could create a separate company under the eBay name where she could make mergers and acquisitions without alienating the base users and without directly affecting the company. This would help maintain the existing eBay culture, but it would do nothing to repair any damage done. Moreover, having a different arm will not expand their user community of eBay, which is eBay’s vision. Whitman should create a formal system of distributing information and gathering feedback from the eBay community. This mechanism would be two-fold in design. First, eBay would create a oalition of the â€Å"top sellers,† those truly engrossed in the eBay community and whose interests are aligned with both company and community. Upper management would formally integrate the opinions and responses of this group (on issues ranging from policy to community values) into its decision-making processes. Also, the use of widely sampled polls of eBay users on the same issues would help th e company get a feel for how the broader community at large feels about important issues. This would be positive for the community because it would give them a legitimate voice in the company again, just as it had at eBay’s inception. It is important to remember that eBay is unique in that the community it serves is the company itself. Soliciting, responding to, and implementing the voice of this community improve eBay; even with its now more functional structure, it will only help the company know the needs and opinions of its community, which will strengthen business. The downside to this move is that after hearing out the top sellers and looking at the data of a poll on a particular issue, Whitman and upper management may still feel that an unpopular direction needs to be taken. Some users may feel patronized and refuse to participate in future polls. Even so, many in the community will be appreciative to at least be involved in the process and to be forewarned of pending changes. Once again there will be a dialogue with the community that will attribute value, trust, and respect to its opinions, even in disagreement. In this manner, eBay can grow and still stay small.

The History Of Law Enforcement Criminology Essay

The History Of Law Enforcement Criminology Essay   Depending on where it is in the world, there is some type of law enforcement that plays a role in the community, or even in everyday life. Law enforcement is not some new concept or anything like that; it has been around in multiple shapes and forms from early civilizations to present day ones, other ways to examine it would be the people who were some of the first police forces as well as its introduction into America and other factors leading up to how it is present day. Although there were several civilizations that used law enforcement, it was said to be argued that Egypt, the first known civilization, was a police state. Although it is also widely accepted that the Roman Vigiles were the first organized police force. While each country, used a different method for how they enforced laws.  Ã‚  From the earliest known method, was kin policing, which was what basically said that the offenders family would have the responsibility with punishing said offender, whether it be brandishing or capture, or even mutilation.  Besides this, another recognized solution to problem, was simple mediation. Other forms of enforcement would come from places like Africa and Greece, where in Africa they would have trials were done while sitting down on three legged stools, and in Greece where they had jury trials. Sparta would have Mercenary systems. The Middle Ages would have either no system of law enforcement or one of two systems, but instead (depending on where it was in the world) it would end up being a watch system which is volunteering to patrol streets from sunset to rise. One of the two aforementioned systems was the Gendarme System; one that would be located in French and some Romantic speaking countries. Gendarmes (which in English could be labeled as marshal or inspector) can travel anywhere to bring people to justice, and are also agents of the crown. The pay for Gendarmes is based upon their performance during the actual job. Another system that was located in England, named the Pledge System, was a system where people were in charge of their police work, but instead of volunteering they are required to do at least some kind of police work, unless excused by someone who appoints people as constables. Although in several cultures, People were volunteer watchmen, this was not always the case, and there were several groups of people who wound up becoming a part of law enforcement simply due to them being ordered to.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the birth of civilization in Mesopotamia, several cities were constantly in a state of welfare, and literally were looking at people and trying to select them based upon which of them had the closest appearance to a police officer. Nubian slaves, wound up being be the first police force, and would act as marketplace and Praetorian guards, or other mercenary like jobs. One of the reasons behind their selection was that they physically stood out compared to other Mesopotamians, and they believed that visibility was a principle to crime control. Similar to how Nubian slaves were used as policemen, so would the Scythian slaves from ancient Greece, the 300 of them had been bought after a war, and would then be charged with keeping peace and order in public places. Although Nubian Slaves were the first police force, as some would say, Roman Vigiles would be the first  organized  police force, a neither nonmilitary nor mercenary group. Created by the Grandnephew of Julius Caesar, who took the name Augustus Caesar, he would first create a Praetorian Guard, to protect him from assassination, divided into 9 groups of 1000 people each, however this would eventually backfire as the guard would begin to be involved in the assassination plots themselves, until disbanded or reabsorbed by the military. The roman emperor would also create a fire brigade, usually comprised of slaves and people who couldnt make it into the Praetorian guards, and served as a force to enforce fire safety during daytime hours, although they werent the best at it. Vigiles in a sense were a best of both worlds, and would fight fires, as well as act as law enforcement group and arrest law breakers. Although it should be noted that there had been a difference between actual police, and people who were actually doing the police duties, as being a policeman was said to be a lowly job, while the police authorities typically was a job for the higher me mbers of the social class. Watchmen would be one of the first figures of law enforcement in the United States.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Much of Americas institutions would be inherited from Great Britain; Law enforcement would be an example of this just as common law would also be adopted. The first Europeans upon landing on Americas shores for the first time would create a police force of all able-bodied men (even young boys) to protect themselves from others who did not wish to share land. Once things got situated as far as maintain order, law breakers could be seen in Pillories which were a wooden lock attached to a pole that one would have to put their arms and head through or stocks which were similar to pillories except instead of being locked to the ground by a pole they were only locked to the persons arms or legs (or both) and it was not attached to a pole meaning you could walk around , as punishment or repayment to society, this was called the Justice of the Peace system, only to become outdated as the towns turned into cities where it would become a paid police force. The Night watch, established in 1636 in the city of Boston which worked well while the area was a rural area. Sometime between the Revolutionary and Civil wars, the growth of population and industrialization in America caused the increased need for a municipal police department, but this would not be met until 1833, where in Philadelphia organized a 24 hour a day police force. And New York would have two forces, one for Day, and another for night. Although this was met with some backlash from the American people, who were wary of a full time Police force. When it came to inherited things, came the Sheriff system, typically selected by his reputation, he would become the chief law enforcement official and although it still exists today, its a more formal slash political version compared to its past self. In America, typically the places where change was typically made, or created for the   law enforcement was in places like New York City, Philadelphia, and Boston, although it would become widely accepted to have an education in order to become an officer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Schools that had classes that had to do with law enforcement such as police sciences, general law enforcement, and other criminal law programs were not uncommon prior to World War 1, this had also been similar to Europe where they would study crime as a whole. Institutions played a major role in the educational needs of the police service, and Educational Offices regarded them as the brightest hopes in higher education. From 1929 to 1932, the University of South Carolina had offered Police Courses, and Indiana would also offer four years for Police Science. Although typically seen as the good guys of law enforcement, with the adoption of investigators, came one of Law  enforcement bigger shames, Namely Corruption, which usually was caused by the police chiefs, who were appointed to political bosses, where the bosses or typically any individual who had an amount of money, or some other form of gain, would give donations to the chiefs, in order to have them overlook various affairs. Some of the acts that were associated with this were given several names, depending on what the gain was; a shakedown was the term for the overlooking affairs. Fixing was when an officer would withhold evidence or failing to appear at a judicial hearing, or for a personal favor. Planting things like drugs, or adding evidence that was not originally there was   called a frame-up and finally Ticket fixing, where if the receiver of the ticket was a family or friend, the officer would cancel it as a favor to the person. There are still several other terms and acts that have to do with Corruption, but those were a few of them. Police would be assigned to places like mentioned earlier; to a political figure, along the road to keep potential  never-do-wells from breaking the laws, such as speeding or drunk driving. The types of crime typically committed in a society and the methods used by criminals play a great part in determining a police forces activities. For instance, if criminals use firearms, the police are likely to be armed, or if criminals use computers to commit crimes, the police may establish a special unit dedicated to investigating  cyber-crimes.  Population plays an important role as well; policing rural areas and villages vastly differs from policing large cities. Foremost among the factors that determine a countrys system of policing. In a smaller community,  most people willingly obey most laws, whether a police officer is present or not. They comply with the laws because they consider them fair and because they believe that in the long run it is in their interest to observe them. In small communities in which most citizens know each other, people who live up to the communitys shared ideals are rewarded with the esteem of their fellow citizens, if a law is broken, they can be used as the subject of shame in the community, where on the opposite side, they can be rewarded for living up to the communities standards. This system of informal reward and penalties acts as a strong aid to law enforcement, although its typically stronger in a smaller community. In larger and more complex societies, informal institutions of social control are generally weaker, and, as a result, formal institutions are generally stronger. The relative weakness of informal controls is attributable to a number of factors. In large societies people often deal with strangers whom they will never meet again, and in such circumstances there may be fewer informal rewards for honesty or fewer informal penalties for dishonesty.                   Police span from the Early Mesopotamian and Egyptian eras, to the Middle Ages, and even present day, existing in some shape or form across the world with numerous changes in the way they looked, functioned, or even on how they obtained the job.   They had several predecessors in a sense, in the form of Nubian and Scythian slaves, Vigiles, and the night watch; they have had their ups and downs, such as the educational systems opinion of them, or the corrupt acts some of them have committed. All the same though, they remain as a active part of everyday life.

Cellular Essay (ameritech) :: essays research papers

The orange is the home digital service area and the yellow is analog service area. Ameritech also offers free long distance all over the U.S.A. With a special package deal they have going right now. For sixty-five dollars a month you get 325 minutes per month. For their Chicago land service area it depends on which plan you pick, because the local rate per minute could either be .25 cents or .29 cents per minute for local calls that went over your minutes you received for free already. The price per minute also changes depending on if you are in the peak or off peak time slots. Peak hours are from 6 a.m. to 10 p.m. Monday through Friday. Off peak times are from 10:01 p.m. to 5:59 a.m. Monday through Friday. Saturday and Sunday are all day off peak and some holidays. Long distance runs from .25 cents per minute to .35 cents per minute. Depending on the distance it varies. If you leave your service area and enter another then roaming charges will be also added. If you decide to go wit h a cellular phone they have package deals that include a cell phone for a thirty five-dollar activation fee. They offer several packages to meet everyone’s needs. You may also upgrade to a better phone, but then you must purchase that phone.   Ã‚  Ã‚  Ã‚  Ã‚  I contacted Ameritech and they told me that because I wasn’t a business that they were unable to release that information. They then told me that they would get a hold of one of their managers and maybe they could give me this information. They took my name and number and I never received anymore information. I told them this was for a school project, but that didn’t matter.   Ã‚  Ã‚  Ã‚  Ã‚  The PBX I chose was Meridian1 option 11c. This is a powerful PBX that comes in a small package. It supports 30 to 400 lines. Some other features are digital telephones, in building wireless communications, voice messaging, call center, PC-based system management, Ethernet connection, remote connection, keycode software activation, and multimedia applications. This PBX can be easily upgraded to new capabilities. Some of the programs that this PBX can run are Computer Telephony Integration (CTI), Customer Controlled Routing (CCR), and Integrated Voice Response (IVR).   Ã‚  Ã‚  Ã‚  Ã‚  Dual-tone multifrequency dial (DTMF) is a keypad containing 12 to 16 buttons. These are arranged in columns and rows. When the buttons are pushed they send two tones to the central exchange.

Examine the development and effects of the relationship between Pip Ess

Examine the development and effects of the relationship between Pip and Estella Pip and Estella's story is not about living happily ever after. Dickens never tells us what happens, if anything, between them in the end. He leaves it only that they remain friends. There is a purpose for this. Dickens novel is about Pip's quest for Estella's love and what he is willing to do to gain it. I think that the story is never about the love itself. We can see this because in the majority of the story, Estella is only present in Pip's heart and thoughts. The actual interaction between the characters Dickens keeps at a minimum. To make this a love story, the characters would have to carry out some sort of loving affection towards each other, which they don't do, although I do believe that Pip loves Estella but she thinks it is impossible that she will ever love, and so does not ever like the idea of Pip's affection; as a friend she repeatedly warns him off. I think that most of us regard a woman without feeling, who torments others, with disapproval, but it is not Estella's faul... Examine the development and effects of the relationship between Pip Ess Examine the development and effects of the relationship between Pip and Estella Pip and Estella's story is not about living happily ever after. Dickens never tells us what happens, if anything, between them in the end. He leaves it only that they remain friends. There is a purpose for this. Dickens novel is about Pip's quest for Estella's love and what he is willing to do to gain it. I think that the story is never about the love itself. We can see this because in the majority of the story, Estella is only present in Pip's heart and thoughts. The actual interaction between the characters Dickens keeps at a minimum. To make this a love story, the characters would have to carry out some sort of loving affection towards each other, which they don't do, although I do believe that Pip loves Estella but she thinks it is impossible that she will ever love, and so does not ever like the idea of Pip's affection; as a friend she repeatedly warns him off. I think that most of us regard a woman without feeling, who torments others, with disapproval, but it is not Estella's faul...

An Elder Interview about the Aging Process and Health Care Essay

After spending an afternoon interviewing my elderly father-in-law, I gained insight into how he perceives the aging process and the impact on the quality of his life. First, and foremost he viewed aging in a very positive and healthy manner. He believes that a positive attitude assists in accepting physical and psychosocial changes and enjoyed the fact that he and his wife are both physically fit and cognitively alert. He felt confident that advances made in health care and the quality of their lives would continue to be empowering. He enjoys the benefits of being a senior citizen including discounted travel, free education, and other incentives marketed towards seniors. He expressed a sense of well-being with respect to the numerous housing options geared towards the graying population, such as Retirement Villages, and assisted living. However, the subjects of Long Term Care, Social security reform and government involvement in health care reform were subjects he regarded with very strong negative emotions. During the interview these issues as related to his experiences with health care were discussed with zeal and frustration. Ron is my father-in-law; he is seventy-seven years young and lives in Smallville with his wife. They live independently in a sprawling 4,500 foot custom built cape style home. Ron was the oldest of three siblings and was raised in a farming town by his father who was a disabled war veteran in poor health and a feisty Italian mother. Ron had the opportunity to complete high school and receive the gift of learning to work with his hands as a master finish carpenter. He worked on many farms as a young boy during the summers of high school to help support his family; he is no stranger to working very ... ... a better understanding of what everyone needs especially the elders over the age of 65 living in the United States. As a nation we know it is time for reform, we will get involved and make our opinions count and cry out for access and affordable health care for all. References Chait, Jonathan. (April, 1999). Countdown to Reform: The Great Social Security Debate. Washington Monthly. http://www.findarticles.com/p/articles/mi_m1316/is_4_31/ai_54367642/print Marshall, Will and Martin Schram. (1993) , Mandate for Change. New York: Berkley Books. Reynolds, Sean.(2004). Privatization of Social Security. National Parliamentary Debate Workshop. Retrieved from http://www.willamette.edu/cla/rhetoric/workshop/DebateResearch/shaunreed.doc Spitzer-Resnick, Jeffrey.(1987), Your Real Medicare Handbook. Madison, Wisconsin: Center for Public Representation.

Punishment in Ancient & Medieval India and the World

ASSIGNMENT ON Presence of Illegal Bangladeshi Immigrants: A Grave Threat to India’s Internal Security Submitted By: Dhanya Babu 32712001 1st Year M. A Criminology INTRODUCTION The illegal immigrants from Bangladesh who are present in large numbers in India poses a grave threat to India’s internal security. It is found that there are around 10-20 million illegal Bangladeshi migrants in India. Unchecked and unregulated migration flows together with high fertility rates could create an alarming situation. Though attempts have been made in India to prevent illegal migration, they have been relatively weak.The 25-member committee, led by Bharatiya Janata Party leader Sushma Swaraj, took note of reports that counterfeit notes were in large circulation along the India-Bangladesh border and presence of illegal Bangladeshi immigrants in large numbers poses a grave threat to India’s internal security and the government should take it seriously and strictly monitor their mo vement. It took cognisance of reports that illegal Bangladeshi migrants were able to secure ration cards, driving licences, voter identity cards and even PAN cards.Media reports have attributed claims to the intelligence sources that terrorist groups have been recruiting Bangladeshis in India. It has also been reported that certain Bangladeshi insurgent groups were involved in the terrorist incidents in our country. Illegal Bangladeshi Migrants are also threat to language and culture of Assam. ULFA which arose as a protest against Bangladeshis lost credibility only when its leaders took shelter in Bangladesh after the Bhutanese operation against the group in December 2003. Arrest of Bangladeshi national S.M. Alam in January 2008 by Assam Police revealed ISI’s plan to turn northeast into a volatile region. The migrants have also spread into other places like Dimapur and Kohima. The illegal migrants are not involved into terrorism in a big way, but involved in gun running, fake currency rackets and drug running etc. Illegal Immigration – Why and How? Growing population pressure in Bangladesh acts as a push factor whereas growing Indian economy, relatively less pressure on land and weak state resistance act as pull factor.Islamic fundamentalist extremist groups are growing in Bangladesh and they are able to expand their activities in West Bengal as well. Some of such organistaions are Jamait-e-Islami-e-Hind, Jamait-Ahle-Hadis, Students Islamic Organization (SIO), Students Islamic Movement of India (SIMI) and Tabligh-e-Jamat. Four of them are most active. Meetings have taken place between Jamaat-e-Islami and West Bengal based radical Muslim organizations and it is believed that ISI is behind them. There has been a growth of unauthorized, illegal madrassas all over West Bengal particularly along the Bangladesh border.They are also using Kolkota and Agartala as bases being close to the border and people from both sides speak the same language. There ar e also groups which are directly involved in subversive activities such as HUJI. Siliguri town acts as gateway to Guwahati, Gangtok and Kishengunj and also shares the border with Bangladesh, Bhutan and Nepal. Important highways, railways tracks, vital installations such as the airfields of Bagdogra and Hashimara and oil pipelines are located here. Increase in Muslim population in Siliguri and adjoining areas has grown at an astonishing 150% in the past seven years.There are villages in and around Siliguri which have curious population mix and often act as heaven for ISI operatives. The villages have some 2,000 Pashto and Baloch settlers from Afghanistan along with 6,000 Iraninas. The increased activity of the ISI has endangered the security of the Siliguri corridor. ISI attempted sabotage in 1999 following a bomb blast at New Jalpaiguri Station. Steps Taken: To prevent the illegal immigration, the Union Home Ministry has taken various measures like construction of border fencing, fl ood lighting and roads to enable more effective patrolling etc.Assignment of border guarding duties on the Indo-Bangladesh border to a single force, Border Security Force, augmentation of its strength through additional battalions, reduction of gaps between border outposts, and provision of modern surveillance and other equipment and gadgetry to BSF are some other steps. The Home Ministry has also been issuing instructions to state governments and Union Territories from time to time to take sustained action to detect foreign nationals, including Bangladeshi nationals, staying illegally in the country.As many as 32 Foreign Tribunals under the provisions of the Foreigners (Tribunals) Order, 1964, have also been constituted in Assam for detention of illegal migrants and foreigners. The issue of illegal migrants from Bangladesh also figured prominently in the recent talks between the heads of Border Security Force and Bangladesh Rifles in Delhi. Steps Ought to be Taken: The following ar e some steps which can be taken to put an end to the illegal immigration in the country from Bangaldesh. Diplomatic Effort – India has to make diplomatic effort to get Bangladesh to cooperate as illegal migration cannot be solved in an effective manner unless sending country cooperates. Sharing of digital database of its citizens will make it easier. * Financial Incentives: India should think of offering illegal migrants financial incentives in the form of liberal trade regime, an infusion of aid and investment. * Coercive Diplomacy- The action of security forces should clearly convey to the illegal migrants that they would face greater danger if they try to cross the border. Better Border Management- Fencing, construction of border roads and proper management of border will make a difference * Use better Indo-Bangladesh relations- Both the countries have better relations and both side should demarcate remaining 6. 5 km of the border and the areas in adverse possession should be negotiated and form well defined border * Unique Identification Number (UID) scheme – Compilation of data is likely to reduce the comfort level of fresh illegal migrants. Bar from Voting rights- Bangladeshi who are already in could be allowed to work but should not be allowed to vote and this will diminish their ability to influence government decisions by being a political force. CONCLUSION The illegal Bangladeshi migration was not the core focus of the government but it has been forced to take a close look at the problem as the terror incidents grew in intensity and frequency. India must go for better border management and effective record keeping of its nationals so that outsiders are easily identified and discouraged from infiltrating.

Five Force Analysis of Southwest Airline Essay

1. The threat of new entrants. In terms of economies of scale, Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States, with 397 city pairs being served nonstop, by the end of 2008, thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of â€Å"low-cost strategy†. It not only flew planes point-to-point—short-haul flights bypassing the expensive hub-and-spoke operations but also chose less popular, less congested airports to achieve quicker turnarounds which enabled the airline to operate with fewer planes and gate facilities than would otherwise have been necessary. Cost consciousness has been a part of its culture. Training people for technical skills is possible but imitating SWA culture is out of question. The high initial investments and fixed costs to enter the airline industry makes it difficult to compete financially with profitable Southwest for entrants. When compared with key competitor, Southwest Airline got the largest net income(TTM) and EPS(TTM) in 2009(Exhibit 5). Since Southwest Airline was the first major airline to introduce ticketless travel and one of the first to put up a Web site and offer online booking, it has won the high product differentiation. As a pioneer of â€Å"low-cost strategy†, SWA has set up its reputation and won a large number of loyal customers. However, SWA has no special control over distribution channels. On the other hand, since the publication of in 1978, there is low barrier to set up airline company in the US. 2.The threat of substitutes. Southwest Airline focuses on the short-haul flight, so customers are likely to switch to other transportation means, such as train. And the low-cost airline has been a emerging industry. There are more choices for customer which posts high threat for SWA. To reduce the threat, Southwest provides low price or time-optimized tickets, good service to their customers. Price for trains, or gasoline cost for self-driving are comparable to the price of Southwest ticket for the same route, not much cheaper. Moreover, the switching costs for customers to train or car for the Southwest routes requires more travel times,cause a lot of inconvenience.The company even  created the â€Å"Southwest effect†, an explosion in the number of people traveling by plane, including many who would have gone by car before. 3.Rivalry among existing firms. There are many new airline with opposite strategies with Southwest Airline. They offered far more attractive service, such as leather seats and in-flight entertainment systems, for almost the same fare.With the increase of living standard, people prefer comfort to low-cost. The loyalty of Southwest’s customers will be questioned. And due to the expensive and highly specialized equipments, the high barriers for exit leads to the white-hot competition. 4.Bargaining power of buyers. Travel agents buy large volumes, there’s a concentration of buyers, therefore their switching to a different supplier might have larger impact on the profits. As for individual buyers have almost no strong bargaining power. And switching to an alternative product is relatively simple and is not related to high costs. The airline is not of strategic importance for the customer because there are many other short distance transportation means. 5.Bargaining power of suppliers. The market is dominated by a few large airplane suppliers including Southwest Airline. As for the catering, gift services and other indirect materials, there are many fragmented sources and therefore their power is of almost no significance. The cost of switching from Boeing 737 to Airbus A320 is very high. Apart from purchase price, the company should pay for the training of employees and the maintenance of new airplanes. The suppliers’ customers are fragmented, so their bargaining power is low.

Critical reflection practice Essay

Introduction The area of critical reflection is generally understood to be a difficult and contested terrain, that appears to be attractive on paper but is complex to put into action. Educators say this is an important capability for students to develop as it contributes to greater depth of understanding and learning (Boud, Cohen, & Walker, 1993; Lay & McGuire, 2010; Moon, 2006; Wolf, 2010). The wide range of approaches to critical reflection suggests the focus of learning is placed on technique rather than the broader purpose and outcomes of critical reflection. Critical reflection should not be a prescriptive activity (Moon, 2006) but guidelines should enable the student to develop their own style. This paper begins a conversation on the challenging topic  of critical reflection in cooperative education. Defining Critical Reflection There appears to be lack of a clear understanding of critical reflection, as it is a contested term reflecting the ideology of the user. Depending on one’s perspective critical reflection can be understood to mean very different things (Boyd & Fales, 1983; Brookfield, 2009; Gardner, 2009; Harvey, Coulson, Mackaway, & WinchesterSeeto, 2010; Hatton & Smith, 1995; Smith, 2011; van Woerkom, 2010) and varies within individuals and contexts. Critical reflection is widely recognised as a key component in the learning processes of individuals and is advocated in many areas of professional practice (Brookfield, 2009; Jarvis, 2010; Leijen, Valtna, Leijen, & Pedaste, 2011), especially within programmes where there is rich learning possible through specific experiences (Harvey et al., 2010). The terms reflection, critical reflection, reflective practice, reflective thinking and reflexivity have similar meanings and application in educational literature, as well as, used interchangeably (Black & Plowright, 2010; Rogers, 2001). Authors consider that not all reflection is critical reflection and critical reflection maybe at higher, more complicated level that challenges the learner and the educator (Harvey et al., 2010; Hatton & Smith, 1994). Further unpacking is required to clearly identify the true nature of ‘critical’ reflection. Fook (2006) suggests work needs to be done from a â€Å"common basis of understanding† so the practice of critical reflection maybe refined and improved. Mezirow (1990) considers critical reflection as a precursor to transformative learning, which may lead to changes in personal understandings and potentially behaviour. Students can use critical reflection practices for engaging in metacognition (Eames & Coll, 2010). It is associated with a number of learning outcomes including improved thinking, learning and assessment of self and social systems (Smith, 2011). Dewey (1938) states that while we cannot learn or be taught to think, we do have to learn how to think well and especially to acquire the practice of reflection. To use knowledge critically we do not accept the situation at ‘face value’. This  requires the ability to look beneath the surface to see what may influence the situation, resulting in critical depth to understanding. In addition, the ability to examine the bigger picture and view the situation more holistically develops critical breadth. These enable us to develop a fuller understanding of experiences so we are better equipped to manage similar future situations (S. Thompson & Thompson, 2008). This ability to think critically is developed over time (Crowe & O’Malley, 2006) through guidance and support. Critical reflection is advocated in many areas of professional development and practice, including the all areas of health care education, teaching, management, and research, as it encourages practitioners to gain insight into their own professionalism through their experiences. These programmes generally require some form of fieldwork to be closely integrated with academic study. Consequently there is wide variation in the techniques and approaches used in the practice of critical reflection. Approaches may range from informal discussions to highly structured formats. Guidelines in the literature on how to determine, facilitate and assess critical reflection in practice appear to be limited (Leijen et al., 2011; Smith, 2011). Models of critical reflection This vast area in the literature, which explores models of critical reflection, lacks clarity. There seems to be similarities within and across the various applications from many fields or disciplines of education that may have little or no areas of overlap (Fook & Gardner 2007). Many models of reflection based on a philosophical approach, may be considered to assist students develop an understanding of critical reflection. These have been briefly outlined in table 1.0 to help visualize the relationship between the models and frameworks. The framework chosen to guide students’ reflections may be determined by the expectations of the learning outcomes. Some models of reflection may not encourage critical reflection. Models may guide the process of reflection but should not impose a prescription of what reflection is. It is not essential to follow a model and some practitioners choose not to. There is some criticism of models that reduce reflection to levels but this approach maybe useful for teaching what the focus of  reflection entails. The student may choose whether or not to adopt a model to frame their reflection as a temporary measure until confidence in the reflective activity is gained and understood. Table 1.0: Three models of critical reflection identifying two frameworks that provides guidance for reflecting within each model. Model of critical reflection Framework General comments Dewey’s model of reflective Knowledge can be constructed learning through active reflection on past and present experiences. Pragmatic approach. Gibb’s model A cyclic generic framework. A general and nonspecific approach to reflection. Novices may find it too vague requiring further guidance. Stephenson’s framework A detailed set of cue questions. Focuses on consequences of actions and examines practice knowledge. Habermas’s model of critical Based on 3 areas of knowledge: reflection technical, practical and emancipatory. Critical theory approach. Taylor’s framework Describes activities associated with 3 types of reflection: technical, practical and emancipatory. Highly structured. Kim’s framework Called critical reflective enquiry. Three phases of reflection: descriptive, reflective, critical/emancipatory. Processes and products applied to each phase. Kolb’s model of reflexive Attempts to integrate thinking and learning practice. Experiential learning approach. Borton’s framework Simplified model using 3 questions: What? So what? Now what? Very easy to remember. Rolfe’s framework Expanded Borton’s framework. Added questions to each step. Turned the last step back to form reflexive cycle. Generic, easily adapted to suit most situations. * Adapted from Rolfe et al (2011). Critical reflection in cooperative education According to Martin and Fleming (2010) cooperative education is more than work experience but a recognised pedagogical approach to learning. Critical reflection is an essential component of the pedagogy of cooperative education and other forms of work integrated learning. The process of critical reflection needs to be facilitated with structured strategies within the course that encourage engagement in reflection. It is important to create a culture where reflection is valued as a learning tool and it is safe to be honest. Practice and feedback on reflection throughout the program are important to enable the student to progress through their learning experience. Van Gyn (1996) suggests that reflective practice to enhance student-learning outcomes requires an organised partnership between the student, academic and industry supervisors. There is a widespread  assumption that reflection has positive outcomes for student learning. Cooperative education is student driven learning, which increases the need for the student to be self-motivated, proactive, organised and reflective. Critical reflection encourages students to be willing and able to question, explore and critique ways of behaving and thinking as they engage in workplace experiences (Higgins, 2011) and into the future. Consequently the student is better able to understand and gain insights into his/her skills, competencies and knowledge. The use of critical reflection in cooperative education increases the chances of the learning being relevant and meaningful to the student. Therefore the student’s engagement in reflection can assist them in making sense of themselves, their learning experience and preparation for the future. The importance of the social context (Fook, White & Gardner, 2006) of reflection should be considered, as personal reflection is part of the broader context of the organization culture and structure (Thompson & Pascal, 2012). The industry context is complex and may challenge other dimensions of reflection, such as emotional demands of the learning experience, power relationships and time constraints. The strategies that facilitate reflection should cater for the individual needs of the student, suit the learning environment and guide the development of students reflective skills (Martin & Fleming, 2010). Strategies may include learning contracts, reflective journals, progress reports, reports and oral presentations providing the student with many opportunities to practice critical reflection. Conclusion Critical reflection is used in education to encourage the integration of theory and practice while enhancing student learning and self-confidence. However, an extensive literature search on the role of reflection for learning through experience by Harvey et al (2010) concluded that the relationship between reflection and positive student learning outcomes was inconclusive. This suggests there is scope to explore the role of critical reflection in learning and the development of a theoretical basis in cooperative education. There is increasing interest in the concept of critical reflection (Boud & Walker, 1998) in work-integrated education and research (Brookfield, 2009). References Black, P. E., & Plowright, D. (2010). A multi-dimensional model of reflective learning for professional development. Reflective Practice, 11(2), 245-258. doi:10.1080/14623941003665810 Boud, D., Cohen, R., & Walker, D. (1993). Using experience for learning. Buckingham [England] ; Bristol, Pa.: Society for Research into Higher Education and Open University Press. Boud, D., & Walker, D. (1998). Promoting reflection in professional courses: The challenge of context. Studies in Higher Education, 23(2), 191. Boyd, E. M., & Fales, A. W. (1983). Reflective learning. Journal of Humanistic Psychology, 23(2), 99-117. Brookfield, S. (2009). The concept of critical reflection: promises and contradictions. European Journal of Social Work, 12(3), 293-304. Crowe, M., & O’Malley, J. (2006). Teaching critical reflection skills for advanced mental health nursing practice: a deconstructive-reconstructive approach [Article]. Journal of Advanced Nursing, 56(1), 79-87. doi:10.1111/j.1365-2648.2006.03982.x Dewey, J. (1938). Experience and education. New York: Touchstone. Eames, C., & Coll, R. K. (2010). Cooperative education: Integrating classroom and workplace learning. In S. Billett (Ed.), Learning through practice (pp. 180-196) Fook, J. (2006). Beyond reflective practice: reworking the â€Å"critical† in critical reflection. presented at the meeting of the Professional Lifelong Learning: Beyond Reflective Practice, Leeds. Fook, J., & Gardner, F. (2007). Practising critical reflection : a resource handbook. Maidenhead: Open University Press. Fook, J., White, S., & Gardner, F. (2006). Critical reflection: a review of contemporary literature and understandings. Critical reflection in health and social care, 3-20. Gardner, F. (2009). Affirming values: using critical reflection to explore meaning and professional practice [Article]. Reflective Practice, 10(2), 179-190. doi:10.1080/14623940902786198 Harvey, M., Coulson, D., Mackaway, J., & Winchester-Seeto, T. (2010). Aligning reflection in the cooperative education curriculum| Macquarie University ResearchOnline. Asia-Pacific Journal of Cooperative Education, 11(3), 137-152. Hatton, N., & Smith, D. (1994, July 3-6, 1994)). Facilitating Reflection: Issues and Research. presented at the meeting of the Conference of the Australian Teacher Education Association (24th), Brisbane, Queensland, Australia. Hatton, N., & Smith, D. (1995). Reflection in teacher education: Towards definition and implementation. Teaching and Teacher Education, 11(1), 33-49. Higgins, D. (2011). Why reflect? Recognising the link between learning and reflection. Reflective Practice, 12(5), 583-584. doi:10.1080/14623943.2011.606693 Jarvis, P. (2010). Adult education and lifelong learning : theory and practice (4th ed.). New York: Routledge. Larrivee, B. (2000). Transforming Teaching Practice: Becoming the critically reflective teacher. Reflective Practice, 1(3), 293-307. doi:10.1080/713693162 Lay, K., & McGuire, L. (2010). Building a Lens for Critical Reflection and Reflexivity in Social Work Education [Article]. Social Work Education, 29(5), 539-550. doi:10.1080/02615470903159125 Leijen, A., Valtna, K., Leijen, D. A. J., & Pedaste, M. (2011). How to determine the quality of students’s reflections? Studies in Higher Education, 1-15. doi:10.1080/03075079.2010.504814 Martin, A., & Fleming, J. (2010). Cooperative education in outdoor education. Australian Journal of Outdoor Education, 14(1), 41-48. Mezirow, J. (1990). How critical reflection triggers transformative learning. Fostering critical reflection in adulthood, 1-20. Moon, J. A. (2006). Learning journals : a handbook for reflective practice and professional development (2nd ed.). London ; New York: Routledge. Rogers, R. R. (2001). Reflection in higher education: A concept analysis. Innovative Higher Education, 26(1), 37-57. Rolfe, G., Freshwater, D., & Jasper, M. (2011). Critical reflection in practice (2nd ed.). Houndmills, Basingstoke, Hampshire ; New York, N.Y.: Palgrave. Smith, E. (2011). Teaching critical reflection. Teaching in Higher Education, 16(2), 211-223. Thompson, N., & Pascal, J. (2012). Developing critically reflective practice. Reflective Practice: International and Multidisciplinary Perspectives(iFirst Article), 1-15. doi:10.1080/14623943.2012.657795 Thompson, S., & Thompson, N. (2008). The critically reflective practitioner. Basingstoke [England] ; New York: Palgrave Macmillan. Van Gyn, G. H. (1996). Reflective Practice: The Needs of Professions and the Promise of Cooperative Education. Journal of Cooperative Education, 31(2-3), 103-131. van Woerkom, M. (2010). Critical Reflection as a Rationalistic Ideal. Adult Education Quarterly, 60(4), 339356. Wolf, K. (2010). Bridging the distance: the use of blogs as reflective learning tools for placement students. Higher Education Research & Development, 29(5), 589-602. Copyright  © 2012 Patricia Lucas The Author assign to the Australian Collaborative Education Network (ACEN Inc.) an educational non-profit institution, a nonexclusive licence to use this document for personal use and in courses of instruction, provided that the article is used in full and this copyright statement is reproduced. The author(s) also grant a nonexclusive licence to the Australian Collaborative Education Network to publish this document on the ACEN website and in other formats for the Proceedings ACEN National Conference Melbourne / Geelong 2012. Any other use is prohibited without the express permission of the author(s).

Need for Localization: Foreign Company’s Obligations to Local Essay

This paper gives a detailed analysis of the local culture and customs that the foreign companies would have to adjust to in order to remove the social and psychological barriers which they would inevitably have to come up against during their overseas operation. The paper lays emphasis on the flexibility approach and localization as the main aspect for foreign companies in order to succeed. The study reveals that although the impact of globalization has brought greater degree of homogenization in commercial procedures, it still remains a distant dream when different cultures mingle making it imperative for these companies to accept heterogeneity as the only way to enter foreign markets. Customs and norms are die hard behavioral habits and have been ingrained in the society over a long period of time and not easily removable or made to overlook. This is especially so while operating in foreign soils and in many instances this has been seen as one of the biggest hurdles facing companies. Rules of law and government rules and regulations may exist but assuming that all businesses are managed by people and for the people, interaction between people is inevitable for its success. Some parent companies may of course have lesser amount of interaction due to the nature of their products or services yet on the whole it is generally seen that whatever be the business norms of the foreign company it has to make discernible changes when it goes into business in a foreign soil. Franchises and branches are actually an extension of the parent company that has been grounded and molded in a foreign soil by a larger participation of the local community within the internal and external environment of the organization. It is also seen that the cultural differences may be slight, marginal or make very great impact on the business due to the cultural difference that exists between the organization’s country of origin and the foreign soil. Thus, it is quite imperative on the part of the foreign company to make some structural changes which should include a changed human resource practice and a changed view of the organization as a whole in certain aspects of beliefs, assumptions and behaviors and above all understanding the positive sides of other cultures. In case the foreign company is hell bent on imposing the customs and assumptions of its own country of origin stating them to be its organizational culture then it would sooner or later find itself out of business. Hence, being indifferent and unmindful of the local customs can be very catastrophic if it doesn’t allow a certain degree of flexibility in bases that are situated on the foreign land. Areas of Conflicts A foreign company while setting its operational bases in another country invites certain risks from conflicts that it not quite seen in the home country. Firstly, the company if it happens to be a Western one inevitably tries to go about its business taking for granted that globalization has brought in a greater degree of flexibility and that the English language is the only internationally accepted language of the world population. This may sound quite okay within cultures that are a part or partake of Westernized conducts and behavioral patterns yet when such a company tries to place its foot on say Africa, the Middle East and the Asian countries then it is a different story altogether. For one there is greater degree of difference between the two cultures which if not properly understood and practiced may prove to be disastrous for the company. For instance, it is the standard procedure in the Western business to make an agreement that after a fruitful negotiation followed with signing of documents and shaking of hands which indicates that the agreement has been done as per the unanimous consent of the parties involved. However, this doesn’t hold well in the Middle East where coming to a formal agreement would mean that the beginning of several serious negotiations is on the way. In other oriental cultures the start of any business transaction is preceded by a ritualistic performance, the majority being religious based as well after ascertaining the stars on the almanac. In China there are three traditional philosophies namely the Confucianism, Taoism and Buddhism and are generally considered as the foremost philosophies for facilitating social interaction. A foreign company trying to open its branch in China would indeed be in conflict with the local customs and beliefs and hence do very poorly if it doesn’t understand the situation. This is more so with the Chinese mostly preferring a Chinese person as a mediator for any negotiation. In India too there are various religious and cultural festivals which form an integral part of the existence of the native person. In areas of human resource this is more pronounced and the foreign company must make allowance for the same by giving holidays and even be expected to participate by handing over of gifts, involving in the cultural events as well as make contributions to enhance their image with the local participants. Therefore, it is generally seen that the foreign company increases its business substantially while conforming to traditional beliefs and customs of the local people than they would otherwise. Multiculturalism and Cultural Assimilation There is growing evidence that the transnational organizations are adopting a policy of recruiting workforce from various cultures from across the world as it is by far the best way to expand overseas and also to understand and integrate better with the markets in these regions. Multinational companies should therefore make note of the fact that in their home ground things were a lot different than what they are likely to experience across the borders. Globalization as seen in the present does not imply homogenization, but the reverse as this means one has to deal with difference directly instead of from a distance as was earlier the case (Nolan, 1999). In multiculturalism, organization readily accepts the presence of varied cultural groups within its own larger cultural base. In the case of cultural assimilation the organizations by its policies prepares to assimilate those cultures of local communities and tries to effectively integrate them into its organizational culture. It is also true that both diversity and internationalization are needed to create diverse learning environment within companies in order to make them adaptive to local customs and hence remain competitive. For this the foreign company should have well laid out policies of manpower learning and understanding of the various cultures that would arise in the event of transfer of personnel. According to authors Stehle and Ernee, transfers are more likely to succeed when employees of the transfer coalition hold positive attitudes and trust towards the parent company (2007). An effective ethical principle is thus evolved in this way and the organization needn’t fear of any future uncertainties and confusion while carrying on its business in soils alien to its own customs and practices. By the process of assimilation the organization has send out the right message to the local communities. Attitudes towards ethics are rooted in culture and business practice and the term international business conduct and morals refer to the foreign company’s relationships with individuals and entities (Mahapatra and Kumar, 2009). Further those companies who are having certain degree of confusion to start operations in an alien soil can take other routes in the form of joint ventures and franchisees. The uses of joint venture can mitigate problems associated with lack of knowledge in norms, values and assumptions that are the foundation of organizational and individual behavior (Ang and Michailova, 2008). Conclusion Thus it is imperative for the foreign company to have an obligation to the local customs, languages, behavior, religion and cultural assumptions in order to consistently perform well and profitably. Once the company forms a distinctive identity with the local population with its overtures, responses and publicity campaigns the company can benefit both in its image and carry out future expansion programs. There have been several instances of the whole company’s leadership position even that of the parent company being entrusted in the hands of persons belonging to the local community with the target market which in this case means the local market too large enough to avoid or forego. The case of PepsiCo is an example as its leader is a woman of Indian origin and it is quite likely that she would be able to understand the cultural and religious sentiments of the people much better than those not native to the soil. Reference List Ang Siah Hwee and Michailova Snejina (2008). Institutional Exploration of Cross- Border alliance Modes: The Case of Emerging Economies Firm. Normative Pillars of Institutions. Management International Review. Mahapatra S N and Kumar Jitender (2009). Transnational Corporations and Marketing Ethics in Global Market in Post Globalization. International Business Ethics and Global Marketing. Abhigyan. Nolan W. Riall Communicating and Adopting Across Cultures: Living and Working In the Global Village. Cultural Basis of Difference. 1, 1. Westport, CT. Bargin & Garvey. Stehle Wolfgang and Ernee Ronel (2007). Transfer of Human Resource Practices from German Multinational Enterprises to Asian Subsidiaries. Research and Practice in Human Resource Management.